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Rusk Expands Its Reach

New partnership with hair extension line.

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By: TOM BRANNA

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SHE by SO.CAP.USA Hair Extensions, a provider of natural hair extensions, tapped Conair/Rusk hair coloring for its specialties.Both Conair/Rusk coloring and SHE by SO.CAP.USA are Italian born companies, which place the highest value on hairdresser education and have become experts in their fields, according to a press statement from the brands.This coordination will combine SHE by SO.CAP.USA’s top-tier hair extension products and Conair/Rusk’s mastering of hair cutting and coloring. By cross...

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